From the MR website:
Wm. K. Walthers, Inc., to reduce price of reference books (catalogs) in 2007
Model railroad manufacturer and distributor Wm. K. Walthers, Inc., of Milwaukee, Wis., will celebrate its 75th anniversary in 2007. As part of the anniversary celebration, the firm will reduce the price of its HO and N and Z scale Model Railroad Reference Books to $9.95 each.
John Sanheim, Walthers’ vice-president-marketing and sales, said the lower price will be attractive to both long-time and first-time buyers of the catalogs. "By making this book available to as many people as possible, we hope it will help everybody in the industry," Sanheim said.
Sanheim said dealers will receive more information about the 2007 Model Railroad Reference Books beginning in June. – Hal Miller, Editor, Model Retailer magazine
http://list.trains.com/UM/T.asp?A15.94.812.1.264896
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I can't help but wonder if the sales plummeted after these reference books shot above $20.00 or if the Internet played a part?
I haven't bought a Walthers wish book since 2001..Before that I was buying one every three years. I feel I can find out what is new by simply clicking on Walthers web page or Model Railroaders web page,plus I signed up for Atlas,MR and Athearn news letters.For me that covers the Walthers high dollar "wish book" quite efficiently.:thumb:
Wm. K. Walthers, Inc., to reduce price of reference books (catalogs) in 2007
Model railroad manufacturer and distributor Wm. K. Walthers, Inc., of Milwaukee, Wis., will celebrate its 75th anniversary in 2007. As part of the anniversary celebration, the firm will reduce the price of its HO and N and Z scale Model Railroad Reference Books to $9.95 each.
John Sanheim, Walthers’ vice-president-marketing and sales, said the lower price will be attractive to both long-time and first-time buyers of the catalogs. "By making this book available to as many people as possible, we hope it will help everybody in the industry," Sanheim said.
Sanheim said dealers will receive more information about the 2007 Model Railroad Reference Books beginning in June. – Hal Miller, Editor, Model Retailer magazine
http://list.trains.com/UM/T.asp?A15.94.812.1.264896
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I can't help but wonder if the sales plummeted after these reference books shot above $20.00 or if the Internet played a part?
I haven't bought a Walthers wish book since 2001..Before that I was buying one every three years. I feel I can find out what is new by simply clicking on Walthers web page or Model Railroaders web page,plus I signed up for Atlas,MR and Athearn news letters.For me that covers the Walthers high dollar "wish book" quite efficiently.:thumb: