To my mind I fully believe believability in the scenery,industrial names and road name if freelance. Let me explain..If the road we model is set in the Appellations then our scenery should look like the Appellations and not the Rocky Mountains and visa versa.If we model say Southern Ohio or the Northern half of Kentucky we need to model the foot hills of the Appellations which is made of rolling hills. As far as choosing names for our industries they should reflect the area we model and not be related to each other.Why? It is my opinion our layouts are compress and therefore a lumber company will receive lumber from the North-West or the Canadian forest industry and not from a nearby saw mill.Think of this..A nearby saw mill would use trucks to ship lumber to a nearby industry or lumber company because trucks are faster on the short haul..Also a saw mill one one side of the layout and a lumber company on the other side looks like a short distance to the eye even if we use a view block.Back to choosing a name..Williams Manufacturing sound more realistic then Rusty Bolts Manufacturing..Cute name but,unrealistic to the mind because the mind conjures up a bucket of old rusty bolts. As far as a freelance road names we should use realistic sounding such as Red River Valley RR,Huron River,Detroit & Southern etc othen then say Broke & Still Running or the Nickel & Dime RR.Cute names but,IMHO means nothing as far as a believability. Again in IMHO believability can turn a unrealistic hodge podge layout into a great layout regardless of size.