Years ago some companies, and charities here would send you all sorts of stuff, ties, stockings, books, jewelry, cosmetics and a raft of others products and expect you to either pay or send it back. When you did neither, they'd hound you and even threaten until you did.:curse: A good 25-30 years ago, congress passed a law saying in effect, that if you didn't ask for it, you could keep the product at no cost to you, even if the sender provided a way to return it at no charge. That slowed down the onslaught big time. Kalmback did indeed specify that if you don't want to pay for it, you could still keep it, but they did throw in that guilt trip just in case. I'm thinking that this is an experiment on their part. If this marketing ploy is sucessful, If you didn't return it, you go on their "bad" list and don't get any other "offers" like this. The others will go on their "good" list and be blessed with more "free to look" stuff in the future, especially those that subscribe. You could also wind up in a data base for all other marketeers to use. Kalmback does indee sell their subscription lists, so I can't think that they wouldn't sell this list either. If this isn't sucessful, we all become bad guys, and they raise their magazine subscription and ad prices to make up for their losses.