Lookin' For a Slogan

Discussion in 'Getting Started' started by rockislandmike, Nov 23, 2002.

  1. rockislandmike

    rockislandmike Active Member

    I thought some of you brilliant souls might have some ideas.

    I'm creating a new private carrier for my railroad, J. Clarke Refigeration. Named after a friend of mine, it's gonna be purely reefers - bright orange with brown and red lettering.

    I'd like to put a slogan under the logo (see below). So far the only ones I've come up with are:

    * ride the ice
    * ship it cold

    Anyone ??? Anyone ??? Bueller ??? Bueller ???

    Attached Files:

  2. babydot94513

    babydot94513 Member in training

    "We're as cold as ice"

    "The ice cold road"

    I'll get back to you with more after another glass of homebrew.
  3. absnut

    absnut Member

    How about, "The Cool Way to Ship Your Goods"? :D

  4. billk

    billk Active Member

    About everyone (although I wonder about the UK sometimes) knows what "On the rocks" means wrt ordering a drink. Rocks, Rock Island, is there a connection?
  5. cidchase

    cidchase Active Member

    "A Cold Box for Hot Freight"

    Dunno how respectable it sounds....:D
  6. jon-monon

    jon-monon Active Member

    OK, this one takes a NJ accent: The Clarks Ship it on the Rocks

    Pronounced: The Clocks Ship it in the Rocks :D :D :D
  7. TR-Flyer

    TR-Flyer Member

    Depending upon your friend, and era:

    "The Pure Refer Line" (Ja Mahn)

    "Keep it on ICE"

    "Ice Baby Ice"

    "Icy Hot!"

    "The Cool One"

    "Chilly Willie"

    "The DEEP Freeze"

    "We Keep You on Ice"

    Perhaps a little more burbon......

  8. brakie

    brakie Active Member

    How about: "Ice packed for freshness to your door!" or "Farm Fresh Shipping" ???
  9. jon-monon

    jon-monon Active Member

    Cold as the IRS
  10. msh

    msh Member

    Hi Michael - I don't have a slogan for you, but I would like to suggest a different font to represent J. Clarke.

    Strictly from a design stanpoint, you want any logo to be instantly readable and identifiable. It took me a few moments to make out what it said as the font's loops stood out more than the letters themselves. For some those few seconds could ruin it for you.

    I like the glow on the outer edge, but I might try using cooler colors like the blues and greens to better represent refrigeration and thin it out a bit so as to not make the letters too muddy.

    As to your background melting ice cube graphic - lighten it up. Background graphics should stay in the background and should support the verbage and not overpower it. So if it's an ice cube, it ought to appear as an ice cube, which would be white and grey with soft edges and a hint of color from the logo in front of it.

    Sorry if I went overboard - only sticking my nose in where it doensn't belong.
  11. babydot94513

    babydot94513 Member in training

    "From our refer to yours"

    BTW - you have to correct the spelling of refrigeration!
  12. rockislandmike

    rockislandmike Active Member

    LOL thanks Dave, can't believe I missed that !!!!!!!!!!!!

    << PS - Thx to Cid, who sent me a private message about the spelling as well; I've fixed the spelling in the original logo and jotted down everyone's suggestions - I'll make the final decision when I get the undec reefers >>
  13. gerry m

    gerry m Member

    How about:

    "Your Goods Deserve to Stay That Way"
  14. Ralph

    Ralph Remember...it's for fun!

    "Keepin' it fresh!"
  15. jmarksbery

    jmarksbery Active Member



    Attached Files:

  16. PennRailRoads

    PennRailRoads Member

    How about:

    "Chilled to perfection"

    "Chilling out"

    "Iceberg dead ahead" ----taken from the lookout on the Titanic.

    "We keep you cool"

    "Be cool, stay cool"
  17. msh

    msh Member

    Okay... since someone else posted their own design, here's one for you.....

    Attached Files:

  18. rockislandmike

    rockislandmike Active Member

    Damn I do like that logo, msh. Don't you dare delete it !!!!

    What did you create it in ???

    << it would probably require white reefers instead of orange, but I do like it a lot >>
  19. msh

    msh Member

    Why thank you Mike. :D
    I really enjoyed making it and hope you find it useful. Naturally, I can change it if you'd like.

    Sorry, but I didn't understand what you meant with the white / orange reefers thing.

    I use Macromedia Fireworks for this kind of work. Used to use Photoshop but it was overwhelming, and Paintshop Pro which was fine but didn't support vector graphics. I like the Macromedia family of products very much. They're easy to handle, do a lot and integrate very well with each other.
  20. eightyeightfan1

    eightyeightfan1 Now I'm AMP'd

    Keeping your hot freight.....cold.

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